Who we are

We are a homegrown, Manitoba-based health benefits provider with coverage that is one of the best in the industry. With the added advantage of a national network, we provide the utmost care for our members living both locally and out of province.

As a not-for-profit organization, we put people and service first. Our bottom line is about the health and wellness of Manitobans. Our commitment to service is evident as the province’s leading health benefits provider for over 45 years.

As an independent licensee of the Canadian Association of Blue Cross Plans and together with our subsidiary, Blue Cross Life, we provide health, dental, employee assistance, life, disability, wellness and travel coverage for over half a million people. Our personal and group plans fill the gap between government health plans and what Manitobans want and need.

Made in Manitoba

As a not-for-profit, every dollar made is reinvested back into our infrastructure, our people and our province with the goal of providing better care for our members, expanding our community impact and broadening our health care knowledge.

Roots in health care

While we were first approved to use the Blue Cross name and trademark in 1974, our roots go back to 1938. We evolved from The Manitoba Hospital Services Association, a non-profit, hospital-sponsored association that was the first to start offering hospital benefits in Manitoba on a prepaid basis.

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Our mission

To improve the health and well-being of Manitobans.

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Our vision

Connecting our communities through more than just benefits.

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Our values

We are a caring corporation committed to the following:

  • Quality – We strive for excellence and our high standards are constantly reflected in our products and services.
  • Customer Service – We accept only optimum standards of service for our clients.
  • Integrity – We deal with all our stakeholders fairly, equitably and honestly.
  • Respect – We respect and trust our fellow employees, supporting and encouraging one another in our daily lives.
  • Teamwork – Teamwork is a way of life at Manitoba Blue Cross. We work together in a setting of collaboration, cooperation and open communication.
  • Community Spirit – On a corporate and individual basis, we strive to engage in actions that support and strengthen our communities.

Our awards

We are proud to stand as one of the best and most trusted benefits providers in Canada and as a
top employer year after year.
2021
Manitoba's Top Employers
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Winnipeg Free Press
2020
Manitoba's Top Employers
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Winnipeg Free Press
Most Trusted Health and Dental Insurance in Canada
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Reader's Digest 2020 Trusted Brand™ survey
Top Ranked Benefits Provider in Canada
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Leger Marketing
2019
Training & Performance Award
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The Manitoba Customer Contact Association
Blue Cross 65th Most Reputable Brand in Canada
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Leger Marketing
Community Award
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The Manitoba Customer Contact Association
Customer Service Team Award
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The Manitoba Customer Contact Association
Environment Award
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The Manitoba Customer Contact Association
Health & Wellness Award
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The Manitoba Customer Contact Association
Innovation Award
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The Manitoba Customer Contact Association
Manitoba's Top Employers
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Winnipeg Free Press
Most Trusted Health Insurance Brand in Canada
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BrandSpark Most Trusted Awards
Most Trusted Travel Insurance in Canada
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Reader's Digest 2019 Trusted Brand™ survey
People's Choice Award
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The Manitoba Customer Contact Association
Staff Satisfaction Award
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The Manitoba Customer Contact Association
2018
Community Small Contact Centre Award
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The Manitoba Customer Contact Association
Environment Small Contact Centre Award
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The Manitoba Customer Contact Association
Manitoba's Top Employers
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Mediacorp and Winnipeg Free Press
Most Trusted Travel Insurance in Canada
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Reader's Digest 2018 Trusted Brand™ survey
Top Health Benefits Provider in Canada
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Leger 2018 Corporate Reputation Study
2017
Community Small Contact Centre Award
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The Manitoba Customer Contact Association
Environment Small Contact Centre Award
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The Manitoba Customer Contact Association
Most Trusted Travel Insurance in Canada
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Reader's Digest 2017 Trusted Brand™ survey
Staff Satisfaction Small Contact Centre Award
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The Manitoba Customer Contact Association
Top Health Insurance Brand in Canada
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Leger Research and Argyle Public Relationships
Top Insurance Brand in Canada
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2017 Gustavson Brand Trust Index

Our leadership

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Executive team

  • Benjamin Graham
    President and Chief Executive Officer
  • Kiran Claire, CA, CIP
    Vice President and Chief Financial Officer
  • Luke Johnston, FCIA, FCAS
    Vice President and Chief Risk Officer
  • Brian Rosenberg, BSc, BA
    Vice President and Chief Information & Technology Officer
  • Brenda Slikker, BA, C.I.M.
    Vice President and Chief Experience Officer
  • Diane Sparrow DeGrave, BA, CPHR, C.I.M.
    Director of People
  • David Tompkins, BA, CEBS
    Director of Sales
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Board of directors

  • Tom Bryk, Chair
  • David Baxter, Vice-chair
  • Marie Buchan
  • Allan Fineblit
  • Curwin Friesen
  • Monica Girouard
  • Marina James
  • Helen Kasdorf
  • Crystal Laborero
  • Jennifer Mullen-Bérubé
  • Brian Postl