Who we are

We are a homegrown, Manitoba-based health benefits provider with coverage that is among the best in the industry. With the added advantage of a national network, we provide the utmost care for our members living both locally and out of province.

Manitoba Blue Cross is proud to be celebrating 50 years of caring for our community in 2024. As a not-for-profit organization, we have always put people and service first. Our bottom line is about the health and wellness of Manitobans. This commitment to service is evident as a leading health benefits provider in the province for 50 years and we will continue to support the well-being of all Manitobans for years to come.

As an independent licensee of the Canadian Association of Blue Cross Plans and together with our subsidiary, Blue Cross Life, we provide health, dental, employee assistance, life, disability, wellness and travel coverage for over half a million people. Our personal and group plans fill the gap between government health plans and what Manitobans want and need.

Made in Manitoba

As a not-for-profit, every dollar made is reinvested back into our infrastructure, our people and our province with the goal of providing better care for our members, expanding our community impact and broadening our health care knowledge.

Roots in health care

While we were first approved to use the Blue Cross name and trademark in 1974, our roots go back to 1938. We evolved from the Manitoba Hospital Services Association, a non-profit, hospital-sponsored association that was the first to start offering hospital benefits in Manitoba on a prepaid basis.

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Vision

To be the trusted and essential health and wellness partner for all Manitobans.

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Our values

We are a caring corporation committed to the following:

  • Integrity – We engage with all our stakeholders fairly, equitably and honestly.
  • Respect – We honour and trust our stakeholders, supporting and encouraging each other in our endeavours.
  • Inclusivity – We provide an equitable workplace and offer products and services that value, include and represent the communities we serve.
  • Community – We engage in activities on a corporate and individual basis that support and strengthen our communities.
  • Transparency – We commit to being accountable to our internal and external stakeholders, earning their trust and goodwill by encouraging the open sharing of information with them.

Our awards

We are proud to stand as one of the best and most
trusted benefits providers in Canada and as a
top employer year after year.
2024
Canada’s Most Respected Life Insurance Company, Diamond Recognition
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Canada’s Most Respected Award Program

Manitoba’s Top Employers
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Winnipeg Free Press

2023
Canada’s Most Respected Life Insurance Company, Diamond Recognition
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Canada’s Most Respected Award Program

Community Award
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Manitoba Customer Contact Association

Health and Wellness Award
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Manitoba Customer Contact Association

Manitoba's Top Employers
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Winnipeg Free Press

2022
Most Trusted Travel Insurance Company in Canada
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Reader’s Digest 2022 Trusted BrandTM survey

Manitoba's Top Employers
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Winnipeg Free Press

Canada’s Most Respected Life Insurance Company
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Canada’s Most Respected Award Program

Campaign Chair Award
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United Way Winnipeg

Community Award
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Manitoba Customer Contact Association

Employee Engagement Award
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Manitoba Customer Contact Association

Health and Wellness Award
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Manitoba Customer Contact Association

Leader of the Year Award
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Manitoba Customer Contact Association

Representative of the Year Award
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Manitoba Customer Contact Association

2021
Employee Engagement Award
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Manitoba Customer Contact Association

Manitoba's Top Employers
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Winnipeg Free Press

Campaign Chair Award
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United Way Winnipeg

2020
Top Ranked Benefits Provider in Canada
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Leger Marketing

Most Trusted Health and Dental Insurance in Canada
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Reader's Digest 2020 Trusted BrandTM survey

Manitoba's Top Employers
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Winnipeg Free Press

2019
Blue Cross 65th Most Reputable Brand in Canada
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Leger Marketing

Manitoba's Top Employers
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Winnipeg Free Press

Most Trusted Travel Insurance in Canada
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Reader's Digest 2019 Trusted BrandTM survey

Most Trusted Health Insurance Brand in Canada
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BrandSpark Most Trusted Awards

Customer Service Team Award
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Manitoba Customer Contact Association

People's Choice Award
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Manitoba Customer Contact Association

Staff Satisfaction Award
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Manitoba Customer Contact Association

Innovation Award
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Manitoba Customer Contact Association

Environment Award
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Manitoba Customer Contact Association

Training & Performance Award
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Manitoba Customer Contact Association

Health & Wellness Award
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Manitoba Customer Contact Association

Community Award
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Manitoba Customer Contact Association

2018
Manitoba's Top Employers
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Mediacorp and Winnipeg Free Press

Most Trusted Travel Insurance in Canada
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Reader's Digest 2018 Trusted BrandTM survey

Top Health Benefits Provider in Canada
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Leger 2018 Corporate Reputation Study

Environment Award
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Manitoba Customer Contact Association

Community Award
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Manitoba Customer Contact Association

2017
Staff Satisfaction Award
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Manitoba Customer Contact Association

Environment Award
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Manitoba Customer Contact Association

Community Award
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Manitoba Customer Contact Association

Top Insurance Brand in Canada
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2017 Gustavson Brand Trust Index

Most Trusted Travel Insurance in Canada
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Reader's Digest 2017 Trusted BrandTM survey

Top Health Insurance Brand in Canada
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Leger Research and Argyle Public Relationships

Our leadership

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Executive team

  • Benjamin Graham
    President and Chief Executive Officer
  • Kiran Claire, CPA, CIP
    Vice President and Chief Financial Officer
    and Corporate Secretary
  • Luke Johnston, FCIA, FCAS
    Vice President and Chief Risk Officer
  • Brian Rosenberg, BSc, BA
    Vice President and Chief Information and Technology Officer
  • Brenda Slikker, BA, C.I.M.
    Vice President and Chief Experience Officer
  • Diane Sparrow DeGrave, BA, CPHR, C.I.M.
    Vice President, People and Corporate Services
  • David Tompkins, BA, CEBS
    Vice President, Sales
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Board of directors

  • Tom Bryk, Chair
  • David Baxter, Vice-chair
  • Marie Buchan
  • Allan Fineblit
  • Curwin Friesen
  • Monica Girouard
  • Helen Kasdorf
  • Crystal Laborero
  • Jennifer Mullen-Bérubé
  • Brian Postl
  • Sara Rusak