Who we are

We are a homegrown, Manitoba-based health benefits provider with coverage that is among the best in the industry. With the added advantage of a national network, we provide the utmost care for our members living both locally and out of province.

As a not-for-profit organization, we put people and service first. Our bottom line is about the health and wellness of Manitobans. This commitment to service is evident as a leading health benefits provider in the province for almost 50 years.

As an independent licensee of the Canadian Association of Blue Cross Plans and together with our subsidiary, Blue Cross Life, we provide health, dental, employee assistance, life, disability, wellness and travel coverage for over half a million people. Our personal and group plans fill the gap between government health plans and what Manitobans want and need.

Made in Manitoba

As a not-for-profit, every dollar made is reinvested back into our infrastructure, our people and our province with the goal of providing better care for our members, expanding our community impact and broadening our health care knowledge.

Roots in health care

While we were first approved to use the Blue Cross name and trademark in 1974, our roots go back to 1938. We evolved from the Manitoba Hospital Services Association, a non-profit, hospital-sponsored association that was the first to start offering hospital benefits in Manitoba on a prepaid basis.

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Vision

The trusted and essential health and wellness partner for all Manitobans.

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Our values

We are a caring corporation committed to the following:

  • Integrity – We engage with all our stakeholders fairly, equitably and honestly.
  • Respect – We honour and trust our stakeholders, supporting and encouraging each other in our endeavours.
  • Inclusivity – We provide an equitable workplace and offer products and services that value, include and represent the communities we serve.
  • Community – We engage in activities on a corporate and individual basis that support and strengthen our communities.
  • Transparency – We commit to being accountable to our internal and external stakeholders, earning their trust and goodwill by encouraging the open sharing of information with them.

Our awards

We are proud to stand as one of the best and most
trusted benefits providers in Canada and as a
top employer year after year.
2022
Most Trusted Travel Insurance Company in Canada
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Reader’s Digest 2022 Trusted Brand (TM) survey
Manitoba's Top Employers
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Winnipeg Free Press
Canada’s Most Respected Life Insurance Company
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Canada’s Most Respected Award Program
2021
Employee Engagement Award
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Manitoba Customer Contact Association
Manitoba's Top Employers
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Winnipeg Free Press
2020
Manitoba's Top Employers
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Winnipeg Free Press
Most Trusted Health and Dental Insurance in Canada
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Reader's Digest 2020 Trusted Brand™ survey
Top Ranked Benefits Provider in Canada
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Leger Marketing
2019
Training & Performance Award
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Manitoba Customer Contact Association
Blue Cross 65th Most Reputable Brand in Canada
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Leger Marketing
Community Award
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Manitoba Customer Contact Association
Customer Service Team Award
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Manitoba Customer Contact Association
Environment Award
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Manitoba Customer Contact Association
Health & Wellness Award
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Manitoba Customer Contact Association
Innovation Award
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Manitoba Customer Contact Association
Manitoba's Top Employers
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Winnipeg Free Press
Most Trusted Health Insurance Brand in Canada
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BrandSpark Most Trusted Awards
Most Trusted Travel Insurance in Canada
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Reader's Digest 2019 Trusted Brand™ survey
People's Choice Award
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Manitoba Customer Contact Association
Staff Satisfaction Award
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Manitoba Customer Contact Association
2018
Community Small Contact Centre Award
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Manitoba Customer Contact Association
Environment Small Contact Centre Award
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Manitoba Customer Contact Association
Manitoba's Top Employers
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Mediacorp and Winnipeg Free Press
Most Trusted Travel Insurance in Canada
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Reader's Digest 2018 Trusted Brand™ survey
Top Health Benefits Provider in Canada
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Leger 2018 Corporate Reputation Study
2017
Community Small Contact Centre Award
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Manitoba Customer Contact Association
Environment Small Contact Centre Award
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Manitoba Customer Contact Association
Most Trusted Travel Insurance in Canada
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Reader's Digest 2017 Trusted Brand™ survey
Staff Satisfaction Small Contact Centre Award
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Manitoba Customer Contact Association
Top Health Insurance Brand in Canada
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Leger Research and Argyle Public Relationships
Top Insurance Brand in Canada
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2017 Gustavson Brand Trust Index

Our leadership

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Executive team

  • Benjamin Graham
    President and Chief Executive Officer
  • Kiran Claire, CPA, CIP
    Vice President and Chief Financial Officer
    and Corporate Secretary
  • Luke Johnston, FCIA, FCAS
    Vice President and Chief Risk Officer
  • Brian Rosenberg, BSc, BA
    Vice President and Chief Information and Technology Officer
  • Brenda Slikker, BA, C.I.M.
    Vice President and Chief Experience Officer
  • Diane Sparrow DeGrave, BA, CPHR, C.I.M.
    Director, People and Corporate Services
  • David Tompkins, BA, CEBS
    Director, Sales
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Board of directors

  • Tom Bryk, Chair
  • David Baxter, Vice-chair
  • Marie Buchan
  • Allan Fineblit
  • Curwin Friesen
  • Monica Girouard
  • Marina James
  • Helen Kasdorf
  • Crystal Laborero
  • Jennifer Mullen-Bérubé
  • Brian Postl