August 3, 2022

Announcing the Colour of Caring Healthy CommUnity Challenge

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Introducing the Colour of Caring Healthy Community Challenge! The image includes an illustration of a lightbulb and the outline of the province of Manitoba.
Submit an innovative idea to improve the mental health of Manitobans.

We are excited to be introducing the Colour of Caring Healthy CommUnity Challenge. With a focus on improving the health and well-being of all Manitobans, we want to help passionate people in the community strive to make positive change.

“Being a not-for-profit in the health and wellness field, we place significant importance on supporting the mental health of our members and all Manitobans throughout the province. We strive every day to help Manitobans with their mental wellness, and we hope to encourage others to support their community and make positive change through this challenge,” says Benjamin Graham, president and CEO of Manitoba Blue Cross.

Individuals, groups, teams or workplaces are invited to submit an innovative idea to improve the mental health of Manitobans. Submissions will be shortlisted and posted on the Manitoba Blue Cross website. All Manitobans will have a chance to vote for their favourite idea. The one with the most public votes will receive $25,000 to help bring their idea to life!

Submissions must aim to do one of the following:

  • Address a unique need that enhances mental health in the community.
  • Support mental fitness and help reduce mental health challenges.
  • Create accessible and culturally appropriate mental health services for a targeted community.
  • Reduce mental health stigma and promote awareness and understanding.

Submissions are due by September 14, 2022. Public voting of approved shortlist will occur from October 12-November 2, 2022. The winner will be announced on November 16, 2022.

Learn more and submit your idea.

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