Blue Cross Life named Canada's Most Respected Life Insurance company
After an extensive, nation-wide survey, Blue Cross Life Canada has been named Canada’s Most Respected Life Insurance company by Canada’s Most Respected Award Program.
“This recognition means a lot to us at Manitoba Blue Cross,” said Benjamin Graham, president and CEO of Manitoba Blue Cross, a shareholder of Blue Cross Life. “Our mission to improve the health and well-being of Manitobans includes mental and emotional health, and the products we offer, including those through Blue Cross Life, help us bring some peace of mind to Manitobans during an especially stressful time. This recognition is a testament to the respect that Blue Cross Life products garner across Manitoba and throughout Canada.”
Blue Cross Life placed first above 17 other life insurance companies in a survey of adult Canadians conducted by Maru Public Opinion. With over 70 years of history, the Blue Cross name has stood for affordable, quality supplementary benefits for both individuals and groups across the country.
"Our organization is beyond thrilled with this milestone, as it's a terrific nod to our efforts in 2021 and inspires a great deal of confidence for our team as we head into the New Year," said Marie-Josée Martin, president and CEO of Blue Cross Life. "The strides we are making as an organization come as no surprise to us internally, but we are delighted to continue to see our work recognized by those outside of Blue Cross Life."
Established in 2019, Canada's Most Respected Award Program measures the public respect scores of organizations in eight sectoral categories based on national criteria.
"After finishing high in last year's rankings, placing second, Blue Cross Life claimed the coveted top spot this year as result of its surging awareness and respect scores across the country," said Jeff Munn, executive director of Canada’s Most Respected Award Program.
The complete findings, along with the methodologies and rankings for this year's awards, are posted here: www.canadasmostrespected.com/awardee-categories.
About Blue Cross Life
Blue Cross Life is a federally licensed company with operations located in each province across Canada. The Company is owned by six shareholders, operating as Pacific Blue Cross, Alberta Blue Cross, Saskatchewan Blue Cross, Manitoba Blue Cross, Blue Cross Canassurance, and Medavie Blue Cross. The Company specializes in life insurance, living benefits and disability income protection products to supplement the portfolio of health and dental products distributed by its shareholder Blue Cross plans. The Company's products are marketed, sold and serviced by the regional Blue Cross Plans.
Manitoba Blue Cross funds warehouse space for Sleep in Heavenly Peace
The Sleep in Heavenly Peace building, sponsored by Manitoba Blue Cross, will provide ample space for bed construction, assembly and storage, streamlining the entire process and ensuring that more kids have access to a safe and comfortable place to sleep.
“A warm, safe bed should not be a luxury – it is a fundamental right. That’s why Manitoba Blue Cross is stepping up to support Sleep in Heavenly Peace for years to come,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “We are providing essential resources that Sleep in Heavenly Peace needs to expand their operations and reach more children in the community. This investment aligns with our own commitment to support the health and well-being of all Manitobans, and we are proud to play an ongoing role in ensuring no child sleeps on the floor.”
This new facility will allow SHP to:
- increase production capacity: With a large, dedicated space and the ability to build beds in the colder months, SHP volunteers can now build and assemble more than twice as many beds, reducing wait times for families in need.
- improve storage capabilities: The facility will provide secure storage for completed beds before delivery can occur while allowing for more efficient and timely delivery.
- enhance the volunteer experience: The workspace will create a more comfortable and efficient environment for volunteers – who are the backbone of SHP’s operations – to build and store beds all year long.
“This generous support from Manitoba Blue Cross is a game changer for us,” says Jim Thiessen, co-president of the local chapter of Sleep in Heavenly Peace. “This new space will allow us to drastically increase the number of beds we build and deliver, ensuring that more children in our community have a safe and comfortable place to sleep. We currently build approximately 400 beds a year and we hope to now increase that to 1,000. We are incredibly grateful for Manitoba Blue Cross’s continued commitment to our mission.”
Join us in helping local children find comfort: Manitoba Blue Cross holds annual bedding drive
Support this valuable cause during our annual bedding drive. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local children. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.
Online donations toward bedding purchases can be made at https://bit.ly/50beds.
“Our focus at Manitoba Blue Cross is the health and well-being of all Manitobans. We’re committed to building healthier communities – one bed and one good night’s sleep at a time,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The outpouring of support that Manitobans showed last year did not disappoint and this generosity helped to create safe havens for local kids. I’m certain the same community spirit that Manitoba is known for will be seen again this year.”
Manitoba Blue Cross holds second annual bed build event
“The bed build event that was held in 2024 to celebrate our 50th anniversary had a profound impact on our staff and myself. Building those beds at Blue Cross Park was incredibly inspiring. We had to turn away staff who wanted to participate,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “That hands-on work really connected us to this important cause, and I believe it also helped us build stronger bonds within our team.”
Employee volunteers from the health benefits provider, along with SHP volunteers, will be constructing 50 beds for local kids on June 6, 2025 at Blue Cross Park.
To encourage the community to support this valuable cause, Manitoba Blue Cross is also holding a bedding drive once again. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local kids. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.
Online donations toward bedding purchases can be made at https://bit.ly/50beds.