February 2, 2022

Blue Cross Life named Canada's Most Respected Life Insurance company

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Logo with partial maple leaf and states "One of Canada's most respected awarded by DART I&C" and image of a man's hand holding a baby's hand.

After an extensive, nation-wide survey, Blue Cross Life Canada has been named Canada’s Most Respected Life Insurance company by Canada’s Most Respected Award Program.

“This recognition means a lot to us at Manitoba Blue Cross,” said Benjamin Graham, president and CEO of Manitoba Blue Cross, a shareholder of Blue Cross Life. “Our mission to improve the health and well-being of Manitobans includes mental and emotional health, and the products we offer, including those through Blue Cross Life, help us bring some peace of mind to Manitobans during an especially stressful time. This recognition is a testament to the respect that Blue Cross Life products garner across Manitoba and throughout Canada.”

Blue Cross Life placed first above 17 other life insurance companies in a survey of adult Canadians conducted by Maru Public Opinion. With over 70 years of history, the Blue Cross name has stood for affordable, quality supplementary benefits for both individuals and groups across the country.

"Our organization is beyond thrilled with this milestone, as it's a terrific nod to our efforts in 2021 and inspires a great deal of confidence for our team as we head into the New Year," said Marie-Josée Martin, president and CEO of Blue Cross Life. "The strides we are making as an organization come as no surprise to us internally, but we are delighted to continue to see our work recognized by those outside of Blue Cross Life."

Established in 2019, Canada's Most Respected Award Program measures the public respect scores of organizations in eight sectoral categories based on national criteria.  

"After finishing high in last year's rankings, placing second, Blue Cross Life claimed the coveted top spot this year as result of its surging awareness and respect scores across the country," said Jeff Munn, executive director of Canada’s Most Respected Award Program.

The complete findings, along with the methodologies and rankings for this year's awards, are posted here: www.canadasmostrespected.com/awardee-categories.

About Blue Cross Life

Blue Cross Life is a federally licensed company with operations located in each province across Canada. The Company is owned by six shareholders, operating as Pacific Blue Cross, Alberta Blue Cross, Saskatchewan Blue Cross, Manitoba Blue Cross, Blue Cross Canassurance, and Medavie Blue Cross. The Company specializes in life insurance, living benefits and disability income protection products to supplement the portfolio of health and dental products distributed by its shareholder Blue Cross plans. The Company's products are marketed, sold and serviced by the regional Blue Cross Plans.

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