Privacy policy

Last updated date: November 21, 2023

Manitoba Blue Cross ("us", "we", or "our") operates the website and the mybluecross® mobile applications (the "Service").

Your privacy is important to us. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. By using the Service, you agree to the collection, use and disclosure of information in accordance with this policy.

For policy information related to the administration of your plan, please review our Privacy Code.

Information Collection and Use

Types of Data

We collect several different types of information to provide and improve our Service to you.

1. Personal Data

When you access our Service, you are anonymous unless you choose to identify yourself. You are not required to provide personal information, unless a feature requires it.

Personal data that you do provide us will be required in these contexts:

  • When registering for a mybluecross® account, we collect your Manitoba Blue Cross account information, full name, birth date, address information, email address and account login credentials
  • When submitting claims through mybluecross®, we collect banking information to reimburse claims through direct deposit
  • When purchasing Individual Travel insurance, we collect your full name, address, email address and payment information
  • When you fill out online forms to Contact Us, request quotes, schedule appointments, or otherwise use or request services that are offered on or through our Service, we collect your full name, email address, phone number, birth date, Manitoba Blue Cross account information and anything you provide us to answer your question and/or assist with the quote process and/or to provide access to the services you have requested.

2. Usage Data

We may collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data").

This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

3. Cookies and Web Beacons

We use cookies, beacons and similar technologies to monitor the activity on our Service.

  • Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you refuse to accept cookies, you may not be able to use some portions of our Service.
  • Web beacons are a collective term used to refer to pixel tags, web beacons or clear GIF images embedded in a web page and usually invisible to the user. Web beacons are used for many of the same purposes as cookies, allowing Manitoba Blue Cross to compile aggregate statistics about website usage patterns, such as how many times a link or an area on a website is clicked.

All information collected in this manner is non-personal and is not used in connection with any other information that could identify you personally.

Use of Data

The Service uses the collected data for various purposes:

  • To provide and maintain the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service and develop and recommend suitable products and services to you
  • To administer the terms of your plan, including the determination of your eligibility for insurance coverage and Blue Cross benefits and services and for the purposes of processing and settling claims

Disclosure of Data

Manitoba Blue Cross may disclose your Personal Data in the good faith belief that such action is necessary:

  • To comply with a legal obligation or protect against legal liability
  • To meet regulatory requirements
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect both you and Manitoba Blue Cross from error and fraud

Third Party Companies

We use Google Analytics to monitor and analyze the use of our Service. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. For more information on the privacy practices of Google, please visit their Privacy Policy site

Security of Data

Manitoba Blue Cross is committed to protecting your personal information from unauthorized access and use. We use physical, organizational, and technological safeguards that are appropriate for sensitivity of the information.

Personal information is protected:

  • Physically, by building security measures and physical barriers
  • Organizationally, by our policies, practices and access levels
  • Technologically, by password requirements, encryption, firewalls, anti-virus software

How We Use Your Data for Online Advertising

In our efforts to provide you with a more personalized and relevant user experience, we use data segments in our advertising strategy. This approach allows us to tailor our advertising content to better match your interests and preferences, based on your interaction with our website or app.

Third-Party Advertising and Cookies

We partner with third-party vendors, including Google, to display our advertisements across various sites on the Internet. These third-party vendors use cookies and/or device identifiers to serve ads based on your past visits to our website or your usage of our app. This process helps in delivering advertisements that are more relevant to you and your interests.

Your Choices Regarding Cookies and Device Identifiers

As a visitor to our website or a user of our app, you have the option to opt out of Google's use of cookies or device identifiers. To exercise this option, please visit Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page. Additionally, you can control the use of device identifiers by adjusting the settings on your device.

Google Marketing Platform's Pixels

We are using Google Marketing Platform's pixels for our data segments, you can opt out of Google Marketing Platform's use of cookies by visiting the Google Marketing Platform opt-out page or the Network Advertising Initiative opt-out page.

Links to Other Sites

To provide customers with more information that may be helpful, our Service may contain links to other websites that are not affiliated with or maintained by Manitoba Blue Cross. We do not monitor the privacy practices of these third-party sites, and do not have authority over them. As a result, we do not assume any responsibility for the data collection policies and procedures of these sites.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact the Manitoba Blue Cross Privacy Officer at, by phone 1.800.873.2583, or as follows :

Corporate Privacy Officer
Manitoba Blue Cross
599 Empress St
Winnipeg, MB
R3C 2X7